Want to elevate your social media marketing skills this weekend? Introducing the weekly Skill Sprint -- a series of curated resources that will help you learn a new skill or elevate an existing one in just a couple of days!

Okay, realistically speaking, you won't become an expert in 2 days, but I assure you that you will discover new cutting-edge tools and practical resources, learn new strategies, and gain insights into the latest trends. To truly master it, apply what you've learned in real-world situations, monitor, and seek feedback for continuous improvement.

This weekend's goal: Take your Social Media Marketing skills to the next level!

Day 1: Social Media Essentials

MORNING

1. Short Course: HubSpot's Social Media Marketing Certification Course (Free)

Enroll in HubSpot's free course to learn core strategies and tactics and gain an industry-recognized certification! It should take you about 5.5 hours to complete and consists of video lessons, quizzes, helpful templates, and practical elements.

2. Quick Read: "The 16 Most Important Social Media Trends for 2024" by Hootsuite

Gain insights into the latest SMM trends, what's changing, and what to focus on this year.

3. Try a Tool: Sprout Social's Social Listening (30-day Free Trial)

Monitor conversations and track brand mentions across social media: Sprout Social Listening

Monitor conversations and track brand mentions across social media. Sign up for the free 30-day trial. It will let you experience using social listening to monitor audience sentiments, track brand mentions, and gain actionable insights to understand and engage with your online community.

AFTERNOON

4. Create Content: Canva for Social Media Graphics

Experiment with Canva's amazing free design tools and templates and craft visually captivating graphics for your social media posts.

5. Read: "Social Media Marketing: The Ultimate Guide" by Hubspot

6. Read: How to Build Your Social Media Marketing Strategy - Sprout Social Guide

Explore strategies for organic and paid social media marketing:

Day 2: Advanced Strategies and Trends

 Social Media Analytics and Automation

MORNING

7. Read: What Is Social Media Automation? Top Tools and Tips by Hootsuite

8. Try a Tool: Google Analytics for Social Media Tracking

Harness data-driven insights to refine your social media strategy

---- "Wait, how do I get started??" --- Read this -- : How to Track Social Media in Google Analytics (Beginners Start Here!)

AFTERNOON

9. Try a Tool: BUFFER for Social Media Scheduling

Schedule posts across multiple platforms and analyze performance

10. Try a Tool: Zapier for Social Media Automation

Automate repetitive tasks and streamline workflows across social media platforms. Free plan available.

11. Try a Tool: AI Integration: MENTION for Social Media Listening

Utilize AI-powered tools to monitor brand mentions and sentiment analysis: Mention

That's all for this weekend's Skill Sprint. I hope you discovered a few new tools or actionable strategies to add to your Social Media skill kit. Don't forget to experiment with them, monitor, and seek feedback. I'd love to hear your thoughts!

---

About the Skill Sprint series:

The BuildThatSkill Skill Sprint series is designed for individuals looking to take their skills to new heights by focusing on essential concepts, advanced strategies, and the latest tools and trends, through a carefully curated, expert-vetted selection of resources from around the web,

Get Started Today: Want to learn valuable marketable skills and boost your resume and skill-set? Follow BuildThatSkill.com and keep an eye out for the weekly Skill Sprint with expertly curated resources and actionable tips. I'd love to hear your feedback, suggestions, and ideas. See you next weekend!