Looking to learn digital marketing online? Look no further!
We have curated a list of the best, world-class online courses offered by renowned universities and industry leaders, ensuring high-quality content and credibility. These courses are great for both, beginners as well as those looking to elevate their skills. They provide valuable knowledge and certifications while allowing you to build a portfolio showcasing your practical digital marketing expertise.
The best part is that they are either completely free or affordably priced.
To assist you in making the right choice, we have included key details such as cost, duration, and level for each course recommendation. Explore the options and find the perfect fit for your learning journey.
Please note that this curated selection represents our top picks based on content quality, credibility, cost, and ease of learning, rather than an exhaustive list of all available courses.
This is a comprehensive 7-Course program offered by the University of Illinois. Dive deep into the essentials of digital marketing, covering SEO, social media, and analytics. You will learn from industry experts and apply your skills in real-world projects.
You can choose to take any of the seven included courses individually or opt for the combined specialization program. The specialization includes a capstone project where you will apply your digital marketing skills in a simulated business scenario, focusing on creating and executing effective digital marketing strategies and campaigns.
See the full curriculum, instructors, fees, and more information on Coursera.
Platform: Coursera
Key Topics Covered: Marketing analytics, SEO, social media marketing, digital advertising, and more.
Level: Beginner/Intermediate
Duration: Approx. 4-6 months, self-paced
Certification: Career certificate from University of Illinois at Urbana-Champaign
Assessment: Graded assignments and quizzes, capstone project
Fee: Flexible, affordable fee for graded assignments and certification. Check Coursera for current pricing and financial aid options.
Audit available: Free audit option available. (You can audit the course content for free without graded assignments or certification).
HubSpot is synonymous with inbound marketing and has long been one of my go-to resources for digital marketing resources and tips. This free certification course covers the fundamentals of content marketing, teaches you to craft share-worthy and SEO-friendly content, create a scalable strategy, and drive results for your business. There are plenty of practical exercises, quizzes, and free resources along the way.
Hubspot Academy has a variety of excellent digital marketing courses, and their certifications are well recognized across industries. I also recommend following their blog for the latest digital marketing trends and best practices.
See the full curriculum, faculty, fees, and more information on Hubspot Academy
Platform: Hubspot Academy
Key Topics Covered: : Content marketing strategy, blogging, SEO, and promotion.
Level: Beginner/Intermediate
Duration: 7.5 Hours. Self-paced.
Certification: HubSpot Content Marketing Certification.
Assessment: Certification exam.
Fee: Free!!!
Want to learn Digital Marketing straight from the pros at Google? The company offers a range of free courses via its Online Learning Platform, Skillshop, and these certifications are recognized across industries.
"Fundamentals of Digital Marketing" is part of the 'Google Digital Garage' series. It is a comprehensive 40-hour course that covers everything from SEO to social media marketing, email marketing, analytics, and everything else you need to take a business online and market it successfully.
The course is Ideal for beginners, and is packed with practical exercises and real-world examples. The awesome part is that not only is this course accredited by the Interactive Advertising Bureau Europe and The Open University, it is also completely free!
Platform: Google Skillshop
Key Topics: Google Ads, Analytics, Marketing Platform, YouTube, and more.
Level: Beginner/Intermediate
Duration: 40 Hours, Self-paced
Certification: Google Certifications
Assessment: Module quizzes, exams.
Fee: Free. Access Skillshop. While you are there, have a look at their other courses too.
Here's another great opportunity to learn from the experts at Google -- this is a comprehensive professional certificate program conducted via Coursera.
Here is another great opportunity to learn from the experts at Google -- this is a comprehensive professional certificate program conducted via Coursera. Comprising 7 interactive courses and spanning 190+ hours, this program includes practical assessments that simulate real-world digital marketing and e-commerce challenges.
COURSE LIST (Click to expand)
The program covers key aspects such as search engine optimization (SEO), search engine marketing (SEM), content marketing, and more. You can opt for the Certification program or take each of the courses individually.
See the full curriculum, instructors, fees, and more information on Coursera.
Platform: Coursera
Key Topics: SEO, SEM, content marketing, e-commerce strategy, Google Analytics, and Google Ads.
Level: Beginner/Intermediate
Duration: Approx. 6 months, self-paced
Certification Google Digital Marketing & E-commerce Professional Certificate.
Assessment: Graded assignments, and hands-on projects.
Fee: Flexible, affordable fee for graded assignments and certification. Check Coursera for current pricing and financial aid options.
Audit available: Yes
The Digital Marketing Nanodegree program offered by Udacity is an industry-focused curriculum designed to provide learners with the skills required for a successful career in digital marketing. It covers the A to Z of digital marketing and is a comprehensive course designed for serious learners.
Developed in collaboration with industry experts, this nanodegree covers a range of topics essential for modern digital marketers, and offers a Nanodegree Certification that is recognized by industry employers.
See the full curriculum, instructors, fees, and more information on Udacity
Platform: Udacity
Key Topics: Search engine optimization (SEO), content strategy, social media marketing, email marketing, and analytics.
Level: Beginner/Intermediate
Duration: Approx. 3 months, self-paced
Certification: Udacity Nanodegree Certification.
Assessment: Real-world projects, expert-reviewed assignments.
Fee: Check Udacity for current pricing and available discounts in your region.
If you would like to dive deeper into the different digital marketing channels, explore the following courses:
If you would like to specialize in social media marketing, this is a great opportunity to acquire advanced skills directly from Meta (formerly Facebook, Inc.)
This six-course program provides an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, YouTube, LinkedIn, TikTok, and more. You will dive deeper into Facebook and Instagram, learn how to build an engaging social community, and create effective social media advertising campaigns and strategies.
At the end of the course, you will apply the social media marketing skills you have acquired in a hands-on capstone project.
You can opt for the Certification program or take each of the courses individually.
Platform: Coursera
Key Topics: Advanced social media marketing, content creation, advertising on social platforms, social media analytics, and community management.
Level: Beginner, with basic social media experience.
Duration: Approx. 3-4 months, self-paced
Certification: A Professional Certificate and the Meta Digital Marketing Associate Certification (ACE® recommended)
Assessment: Graded assignments, hands-on projects, and a final capstone project.
Fee: Flexible, affordable fee for graded assignments and certification. Check Coursera for current pricing and financial aid options.
Audit available: Free audit option available. (You can audit the course content for free without graded assignments or certification).
PPC University by WordStream is a free, comprehensive set of mini-courses focused on Pay-Per-Click (PPC) advertising.
Wordstream is a leader in the field of online advertising software and analytics. The PPC University content is aimed at beginners and seasoned marketers, it covers various aspects of PPC and social media advertising, from the basics to advanced strategies, It also offers a free Google Ad performance grader tool.
While PPC University does not offer a formal certification, the practical knowledge and expert guidance from Wordstream definitely make it worth taking.
Platform: PPC University
Key Topics: PPC fundamentals, Social Media advertising, Facebook ads, keyword research, ad copywriting, campaign optimization, and analytics.
Level: All
Duration: Self-paced learning with modular content.
Certification: No formal certification
Assessment: Self-paced learning with quizzes and practical exercises.
Cost: Free access to all the learning content on PPC University.
This course equips learners with the skills to analyze digital marketing data effectively.
It covers SEO, paid search strategies, web analytics, online testing, and the applications of machine learning and AI/big data using real-world examples. You will learn to make data-driven decisions, addressing issues like customer transactions, surveys, and advertising.
This course is a part of the University of Maryland's Digital Marketing Professional Certificate Program on EdX. You can opt to take it as a standalone course or as part of the Certificate program.
Platform: EdX
Key Topics: SEO, social media marketing, email marketing, analytics, and digital marketing strategies.
Level: Beginner
Duration: Approx. 16 hours. Self-paced
Certification: Certificate of Completion from EdX and the University of Maryland
Assessment: Quizzes, assignments, and practical exercises.
Cost: Check EdX for current pricing and discounts in your region, and financial aid options on EdX
Audit available: Yes. Free audit option available. (You can audit the course content for free without graded assignments or certification).
This 4-course program by Northwestern University delves into the critical aspects of content strategy..
You will gain expertise in crafting and implementing compelling content, explore tools to engage your audience, manage content effectively, grow your audiences, and expand your content’s reach. The program emphasizes human-centered design and culminates in a practical Capstone project addressing real-world challenges.
COURSE LIST (Click to expand)
Content Strategy for Professionals: Engaging Audiences
Content Strategy for Professionals: Managing Content
Content Strategy for Professionals: Expanding Your Content’s Reach
Content Strategy for Professionals: Ensuring Your Content's Impact
Content Strategy for Professionals: Capstone Project
You can opt for the Specialization program or take each of these courses individually.
Platform: Coursera
Key Topics: Content strategy fundamentals, audience analysis, content creation, distribution, and measurement.
Level: Beginner/Intermediate
Duration: 1 month at 10 hours a week. Self-paced.
Certification: Certificate of Completion from Northwestern University
Assessment: Graded assignments, hands-on projects, and a final capstone project.
Fee: Flexible, affordable fee for graded assignments and certification. Check Coursera for current pricing and financial aid options.
Audit available: Free audit option available. (You can audit the course content for free without graded assignments or certification).
See the full curriculum, instructors, fees, and more information on Coursera.
TIPS:
In addition to providing valuable courses and certifications, platforms such as Coursera and Udacity offer career prep resources and guidance to help you move forward in your profession with your new qualifiations. Some also offer financial aid options.
Coursera offers flexible fee plans based on the time you expect to take to complete the self-paced courses.
Go explore these courses and master digital marketing. If you would like to recommend other courses for me to check out, let me know in the comments. Feel free to reach out if there is a specific subject for which you'd like me to review courses.
Subscribe to BuildThatSkill to receive curated learning recommendations in your inbox. Happy Learning!
Disclosure: This blog contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. These commissions help support and maintain the blog, allowing me to continue curating valuable content. Rest assured, I only recommend products and services that I genuinely believe in and have personally used or extensively researched. Thank you for your support in helping this blog thrive!
Comentarios